Vehicles, due to their ability to move from one place to another, act as a perfect space for advertising. If you want to promote your business, spread a message, or create brand awareness, putting a decal on your car can be a great way to do that. Moreover, unlike some other marketing strategies, such as billboards, flyers, and other types of signs, decals are much more affordable and convenient. They are also quite easy to print and stick on the car, which makes them one of the best promotional tools for small businesses.
Many businesses have been using decals for years to promote their products and services. And with hundreds of thousands of people on the road at all times, it is virtually impossible to miss a decal with a striking design.
A decal should be innovative and eye-catching if you want to make the most out of it. Here are a few tips to achieve that:
1. Do not choose loud colors
While designing decals and stickers, it is crucial for you to pick the colors carefully. While bright colors can be effective in attracting the attention of your potential customers, you should avoid picking colors that are too loud as they can come across as tacky. Ideally, your decal design should include the colors of your brand to improve brand visibility. Use the same colors as you use on your website and other promotional content.
2. Use a catchy slogan
Include your business slogan in the decal design. If you don’t have one yet, consider making a catchy slogan that doesn’t just represent your brand but also leaves a lasting impression on the mind of the viewer. It shouldn’t be too long or complicated. It should also not contain any offensive terms or phrases. Use wording that will remain relevant and valuable for the years to come.
3. Avoid using too many graphics
While graphics play an important role in making a decal or sticker design look attractive, you should use them sparingly. In fact, you can avoid them altogether. This will make sure that the design is visually clean and easily readable. Adding too many photos or colorful texts can take the attention away from the actual message and confuse your viewers.
4. Always check for typos and grammatical errors
Before you okay a design and get it ready to print, ALWAYS check for grammatical errors, typos, spelling errors, and so on. Such mistakes can reflect poorly on your business and make you look unprofessional, which can cause potential customers to have a negative perception of you and your company.
Custom picture decals can be an easy and cost-effective way to promote your business. So, if you want to invest in a partial or full coverage wrap for your car, get in touch with us at Picture This Wraps and Graphics. We offer decals in solid colors or digitally printed in full color.
